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Brand &
Communication
Ideas that move brands forward. Strategy, campaigns, content and community.
Majid Al Futtaim · Brand universe · portfolio design
One picture of a whole family of brands.
Brand Architecture · Information Design · Illustration · Print & Digital Delivery
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editions: January and September 2026
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formats: print, PDF, PNG, editable PowerPoint
The MAF brand universe: MAF at the centre, SHARE at the core, every brand on concentric arcs.
Case studies
