Brand & Communication
Culture Emulsion
Bringing a cultural world to life, on stage and beyond.
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Client
Culture Emulsion
Year
2026
Service
Brand & Communication
In short
Culture Emulsion is a Dubai-based French-speaking theatre academy and cultural organisation bringing people together through performance, education and shared cultural experiences. Its programme spans classes, workshops, theatre productions and events.
Strategy
Give that creative ecosystem a consistent social media presence, one that celebrates both the artistic work and the people who make it happen.
Action
Photography, video, editorial planning and ongoing content creation across the academy, performances, rehearsals and community moments.
award: Best Marketing Collateral, The Junction Awards 2026, for Tous en Scène 2026
The story
Bringing a cultural world to life
Our collaboration focused on giving that creative ecosystem a consistent social media presence, one that could celebrate both the artistic work and the people who make it happen.
One organisation. Many stories.
We created and managed social media content around Culture Emulsion's different activities: the academy, its students and teachers, live performances, rehearsals and community moments. Through photography, video, editorial planning and ongoing content creation, we brought these experiences together in a recognisable communication approach.
Making the stage part of the digital story
A key part of our work was documenting live performances and cultural events, including Tous en Scène, Culture Emulsion's annual theatre festival at The Junction in Alserkal Avenue. Photography and video helped extend the life of these experiences beyond the venue, preserving their energy, creativity and sense of connection. The Tous en Scène 2026 marketing collateral won Best Marketing Collateral at The Junction Awards 2026.
A presence that evolves with the programme
As classes, productions, workshops and events changed throughout the year, the communication adapted with them. We balanced practical programme information with human-led storytelling and performance highlights, giving different audiences a way to discover the organisation's work. The result was an ongoing body of social media, photographic and video content reflecting Culture Emulsion's artistic activity and community. The collaboration concluded in September 2026.
Culture happens between people. Our role was to help those moments reach further.
GOMBOC
Social Media Management · Content Strategy · Photography & Video
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