Ice Wonderland X Coca Cola Arena

Project Overview: In just 24 hours, an empty arena was transformed into a full-scale ice rink — and we turned that feat into film. Our team crafted both a cinematic documentary and an energetic highlights reel, blending time-lapse builds, behind-the-scenes action, and crowd-filled moments into one seamless story. The result captures not just the technical mastery of the installation, but the wonder and excitement of ICE Wonderland coming to life.

[Client]

ICE Wonderland

[Year]

2024

[Services]

Film Production | Photography | Post Production

[Catagory]

Film | Photography

Challenges:

  • Ultra-Tight Timeline: Project confirmed just two weeks before the show, demanding rapid planning and execution.

  • 24-Hour Build: Documenting the transformation of an empty arena into a full-scale ice rink in only one day.

  • Multi-Deliverables: Producing both a documentary and highlights film in horizontal and vertical formats, plus same-day photography.

  • Small but Agile Crew: Executing large-scale coverage with a team of only five people.

1. Pre-Production (Mid-March 2024):

  • Project awarded just two weeks before event, requiring accelerated planning.

  • Developed a detailed shot list covering delivery, installation, rehearsals, and opening.

  • Coordinated crew scheduling, equipment prep, and access with ICE Wonderland and Frozen Love organizers.

2. Production (March 28–30, 2024):

  • Day -2 & -1: Filmed the arrival of equipment and full 24-hour build of the rink using multiple angles and time-lapses.

  • Day 0 (Opening Night): Covered the Frozen Love show premiere with cinematic video and professional photography, capturing both the performance and the audience experience.

  • Crew of five managed continuous filming, interviews, b-roll, and photo coverage simultaneously.

3. Post-Production (March 31 – April 10, 2024):

  • Delivered event highlights reel (both horizontal & vertical) within 24 hours of the show for immediate social release.

  • Produced a 10-day turnaround documentary combining the full journey — from installation through opening night.

  • Integrated cinematic editing, time-lapses, atmospheric sound design, and interviews into a cohesive story.

  • Collaborative client feedback loop for refinements before final delivery.


Results

  • Delivered multi-format content suite: a cinematic documentary, rapid-turnaround highlights reels (16:9 + 9:16), and professional photography.

  • Films showcased both the engineering achievement of building an ice rink in 24 hours and the emotional spectacle of the Frozen Love show.

  • Content was used across PR, marketing, and social channels to drive buzz and visibility for ICE Wonderland.

  • Demonstrated GOMBOC’s ability to deliver high-quality production under extreme time constraints, with a lean five-person crew.

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All the Creativity!
Under One roof. Zero limits.

Why juggle agencies when you’ve got us?

Address: Gomboc Media, Silicon Oasis, Dubai, UAE.
Email: team@gomboc.ae
Phone: +971-523999542 | +971-585199309


All the Creativity!
Under One roof. Zero limits.

Why juggle agencies when you’ve got us?

Address: Gomboc Media, Silicon Oasis, Dubai, UAE.
Email: team@gomboc.ae
Phone: +971-523999542 | +971-585199309