Client
VOX Cinemas (Majid Al Futtaim)
Service
Digital Experiences & Platforms
In short
VOX Cinemas, part of Majid Al Futtaim, writes to very different people every week: new members, families, food lovers, couples planning a night out, guests celebrating a birthday. We designed a newsletter system for all of them: a library of modules for headers, films, food and drink, offers and loyalty, each one built for desktop and mobile, so every send can be put together for the people who receive it.
Strategy
Start from the audience: every module has one job, and each audience gets the combination that fits it.
Action
A modular design system: hero modules for films, experiences, lifecycle moments and dining; offer modules for codes, menus and competitions; a loyalty reward; desktop and mobile versions of each.
The story
A system, not a template.
Instead of designing every newsletter from scratch, we designed the parts: the header, Now Showing, Theatre Pods, GOLD dining, the signature menu, buy one get one free, Win tickets, Welcome to VOX, the birthday gift, the loyalty reward and the footer. Each module stands on its own and works on desktop and on mobile.
Every audience, its own email.
The modules are planned around who opens the email. A new member sees what is on and something to win. A birthday guest gets a gift to use today. Food lovers open for GOLD dining and the signature menu. Date night leads with Theatre Pods; families get the line-up and a deal for the group.
Try it yourself.
The same system runs the newsletter game on our Work page: pick an audience, drag modules into the email and see how well your combination fits.
Design the parts once, and every send fits the person who opens it.
GOMBOC
Newsletter Design System · UX/UI Design · Desktop & Mobile Modules
Gallery