Brand & Communication
Plume Impression
One brand. Distinct fragrance worlds. A consistent visual language.
Client
Plume Impression
Service
Brand & Communication
In short
Plume Impression is a luxury fragrance house built around distinctive scents, ingredients and stories. GOMBOC developed its social presence into a visual extension of the brand translating each fragrance into its own world while creating a stronger, more consistent identity across Instagram.
Net New Followers
Instagram · 90-day period
Followers
Instagram · 90-day period
Growth Rate
Instagram · 90-day period
The story
A visual extension of the brand.
We combined social media strategy, creative direction, photography, video and AI-generated content to build campaigns around individual fragrances and key seasonal moments.
Fragrance world
Atmosphere, not just product.
Rather than simply showcasing the product, the content focused on atmosphere using ingredients, colour, texture, lifestyle and storytelling to communicate how each fragrance feels.
Discovery set
Ninety days on Instagram.
+2,100 net new followers, 17.1K followers, 14% growth rate (Instagram · 90-day period).
Editorial still
The result is a social presence designed to feel editorial, contemporary and unmistakably Plume Impression.
GOMBOC
Social Media Strategy · Creative Direction · Content Creation · Photography · Film · AI Content Production · Campaign Development
Gallery
Next case