Zein The Boy
GOMBOC was brought in to develop its social media presence and translate the brand’s values into content designed for both children and parents.
Client
Zein The Boy / Hippocampus Creations
Year
2026
Scope
Social Media Strategy · Social Media Management · Creative Direction · Content Production · Film & Photography · YouTube Production
The challenge
Zein The Boy is a UAE-born children’s brand built around kindness, curiosity and play. GOMBOC was brought in to develop its social media presence and translate the brand’s values into content designed for both children and parents.
The idea
Building a content world around Zein.We developed the social media strategy and ongoing creative direction, combining founder stories, educational content, product-led moments, trends and original formats.Beyond social media, we expanded the content into longer-form storytelling with “How It’s Made in the UAE” — a YouTube series where Zein explores local businesses and industries, turning real-world experiences into accessible content for children.Across strategy, production and post-production, the focus is simple: create a consistent digital presence that feels unmistakably Zein.
What we made
An evolving content system spanning social media, photography, video and YouTube — designed to give Zein The Boy a stronger and more consistent way to tell its stories across digital platforms.
