PUMA | Uproar
Project Overview: As a creative exercise to sharpen our in-house production skills, we developed a full-spec shoe commercial for the Puma Uproar. The project combined live-action green screen footage with high-energy animation and post-production effects, showcasing the shoe in a bold, dynamic way. From filming to compositing and motion graphics, every element was executed by our team.
[Client]
Gomboc Original
[Year]
2023
[Services]
Creative Direction, Animation, Post Production
[Catagory]
Design | Animations
Project Objectives:
Produce a captivating travel vlog series that showcases Sarah's adventures and storytelling skills.
Attract a loyal and engaged audience of travel enthusiasts and adventure seekers.
Secure brand partnerships and sponsorships to monetize the vlog.
Develop a content strategy and promotional plan to maximize the vlog's reach and impact.
Project Scope:
Content Planning:
Collaborate with Sarah to outline her travel itinerary, storytelling approach, and target audience.
Develop a content calendar to ensure consistent vlog uploads and engagement with viewers.
Production:
Accompany Sarah on her travel adventures to capture stunning footage and authentic experiences.
Utilize high-quality camera equipment, drones, and stabilization tools for professional vlogging.
Record Sarah's on-camera narration and interviews with locals to enhance storytelling.
Post-production:
Edit the vlog episodes to create engaging and cohesive narratives, adding background music and soundscapes.
Incorporate eye-catching visual effects and transitions to maintain viewer engagement.
Optimize video length and format for various social media platforms and YouTube.
Promotion and Monetization:
Launch vlog episodes on YouTube and share teaser clips on social media platforms to build anticipation.
Implement SEO strategies and engage with travel communities to attract viewers and subscribers.
Seek brand partnerships and sponsorships related to travel, adventure gear, and tourism services.
Utilize affiliate marketing to generate revenue through recommended travel products and services.
Results: "Life in Focus: A Travel Vlog Adventure" gained significant traction within the travel vlogging community. Sarah's engaging storytelling and breathtaking footage captivated viewers, resulting in rapid growth in subscribers and engagement on YouTube. The vlog series attracted the attention of several travel-related brands, leading to lucrative partnerships and sponsorships. Sarah successfully monetized her vlog, generating income through brand collaborations and affiliate marketing.
Lessons Learned:
Authenticity and storytelling are key elements in building a loyal vlog audience.
Consistent and high-quality content, as well as effective SEO strategies, are essential for growing a vlog channel.
Collaborating with brands and utilizing affiliate marketing can provide sustainable income opportunities for vloggers.
This case study demonstrates how a passionate and well-planned travel vlog series can effectively capture an audience's attention, inspire wanderlust, and provide monetization opportunities through brand partnerships and sponsorships.
